目录[隐藏]
波士顿矩阵介绍
基本原理与基本步骤
各象限产品的定义及战略对策
波士顿矩阵的应用法则
如何运用波士顿矩阵
波士顿矩阵（BCG Matrix）， 又称市场增长率-相对市场份额矩阵、波士顿咨询集团法、四象限分析法、产品系列结构管理法等，是由美国著名的管理学家、波士顿咨询公司创始人布鲁斯·亨德森于1970年首创的一种用来分析和规划企业产品组合的方法。这种方法的核心在于，要解决如何使企业的产品品种及其结构适合市场需求的变化，只有这样，企业的生产才有意义。同时，如何将企业有限的资源有效地分配到合理的产品结构中去，以保证企业收益，是企业在激烈竞争中能否取胜的关键。
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百家讲坛\爱的四重奏\Z.百家讲坛_爱的四重奏_02周国平谈爱情－周国平.txt (全文 …)
经历一年半之后，Chrome在打造更好的浏览器功能这部份有很大的进展。而现在随着第五版即将来到，Google将大部分的心力放在采用最新的浏 览器技术。新的Chrome 5已经有Windows、Mac OS X和Linux的beta版可下载，不过不是大部分的Chrome使用者都曾注意到版本序号的差别。Chrome版本序号称为里程碑，仅是在一段前往更好 浏览器的未完成旅程中的闪烁航点记录。但是一旦当Chrome 5完成后，回头看，我们会看到什么呢？
简而言之，很多。Chrome的粉丝可能会不太满意某些他们喜爱功能来的太慢，比如说预览打印。而Mac OS X和Linux使用者还是只有beta版浏览器可用，但是Google在Chrome的开发速度上非常快。底下是在Chrome 5新增的一些功能。 (全文 …)
周三多《管理学原理与方法》第四版的笔记，适合管理知识复习。
下载地址： http://www.chinaui.org/download/周三多《管理学原理与方法》第四版笔记（权威）.doc.zip
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问题 1
Customer Relations: the importance of making customers feel valued
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Nowadays customer relations is seen to be one of the most important aspects in the marketing techniques used by firms. Firms have also begin to adopt the idea that “Customers are always right” and “We must always listen to the customers’ needs”, from these statements it is not difficult to see that how firms are becoming weary about the impression that the firm has given customers as this would actually by no doubt have a large impact on the development and running of the firm.
If the firm does well in keeping good customer relations, it is obvious that the customer will then be more likely to come back and purchase goods and services from the firm, and may also recommend friends or family to buy the products from the firm. This would therefore be likely to increase sales levels of the firm and would therefore lead to higher levels of profit.
Also there is a way of making customers feel valued is by listening to feedbacks of customers who have bought and used the products provided by the firms. If the firm really take account what customers say, the customers will feel that what they say is important for the development of the firm and would feel satisfy by that, and would also believe that the quality of the products provided by the firm would be better with the comments that they gave, therefore would consider re-purchasing the products from that same firm. Also the firm can actually take action to customer feedbacks which the firm thinks are quite relevant and useful, therefore improving the quality of the products or to improve the efficiency of the firm. In any anyway it would lead to higher sales levels in the future.
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问题 2
Company growth: the importance to a company of controlling expansion
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