昨天黄沛教授的营销管理讲座，地点云大报告厅，手机录制，效果一般，共享。

下载：营销管理讲座 – 黄沛教授【复旦】

MBA，营销

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问题 1
Customer Relations: the importance of making customers feel valued

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Nowadays customer relations is seen to be one of the most important aspects in the marketing techniques used by firms. Firms have also begin to adopt the idea that “Customers are always right” and “We must always listen to the customers’ needs”, from these statements it is not difficult to see that how firms are becoming weary about the impression that the firm has given customers as this would actually by no doubt have a large impact on the development and running of the firm.
If the firm does well in keeping good customer relations, it is obvious that the customer will then be more likely to come back and purchase goods and services from the firm, and may also recommend friends or family to buy the products from the firm. This would therefore be likely to increase sales levels of the firm and would therefore lead to higher levels of profit.
Also there is a way of making customers feel valued is by listening to feedbacks of customers who have bought and used the products provided by the firms. If the firm really take account what customers say, the customers will feel that what they say is important for the development of the firm and would feel satisfy by that, and would also believe that the quality of the products provided by the firm would be better with the comments that they gave, therefore would consider re-purchasing the products from that same firm. Also the firm can actually take action to customer feedbacks which the firm thinks are quite relevant and useful, therefore improving the quality of the products or to improve the efficiency of the firm. In any anyway it would lead to higher sales levels in the future.
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问题 2

Company growth: the importance to a company of controlling expansion

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转自：http://lkbbs.mba.org.cn/read.php?tid=52273

通常面试官们寻求的信息有12种，了解这些要点并能有准备地谈及每个要点和你本人相关的地方，就能够使你准备得更好，并对面试进程把握得更好。把你的12种观点当作核心信息，为展现你最好的技能和管理潜质而准备。结合你自己的信息，尝试着大声回答每个问题，然后评价你的进步，可能你会发现，简明扼要、轻松流畅的谈论这些问题，你还需要、更多的练习。
1.职业热情
问一下自己：“为什么有兴趣从事管理工作？你觉得你对管理工作充满激情吗？如果是的话，为什么？”最好给出一些具体的例子。这些例子可以是你带领团队向顶量销售业绩挑战，也可以是你在某一产品项目组中从产品研发到最后上市中的任何一件事情。 (全文 …)